Guide · updated 5 November 2026

Stripe vs HubSpot subscription mismatch: how to check it in 10 minutes

Billing lives in Stripe; sales and success work from HubSpot. When the two drift apart, reps chase cancelled customers, MRR reports disagree, and renewals are missed. Here is a manual check you can run with two exports and a spreadsheet.

Stripe and HubSpot out of sync: what usually differs

• Stripe customer missing in HubSpot: the customer pays in Stripe but no HubSpot company or contact carries their Stripe customer ID.
• Cancelled in Stripe, still active in HubSpot: the subscription ended or was cancelled, but the HubSpot record still shows it as active, so it stays in pipelines and renewal views.
• Plan or amount differs: an upgrade, downgrade, discount or quantity change happened in Stripe and never reached HubSpot, so the HubSpot deal amount does not match Stripe.
• Duplicate customers: two HubSpot companies point to the same Stripe customer, or one company has two Stripe customers, so revenue is counted twice or split.

Step 1: export subscriptions from Stripe

In the Stripe Dashboard, open the subscriptions list, filter to all statuses, and export it as CSV. Keep the subscription ID, customer ID, customer email, status, price or plan, amount, currency, billing interval, quantity, and the cancellation or end date.

Step 2: export the matching HubSpot records

Export the HubSpot object your sync writes to (companies, deals or a custom subscription object) with the properties that hold the Stripe customer ID, subscription status, plan and amount or MRR. Which properties exist depends on how you sync: HubSpot's own Stripe app, a connector such as ClearSync, Zapier, or a custom integration each name them differently.

Step 3: audit Stripe and HubSpot data side by side

1. Match on the Stripe customer ID if HubSpot stores it; otherwise on the customer email domain. IDs are reliable, domains are not.
2. Normalise amounts to monthly: divide yearly prices by 12 and multiply by quantity before you compare with HubSpot MRR or deal amounts.
3. Compare status: Stripe canceled, unpaid or past_due next to HubSpot "active" is the list sales should see first.
4. Count duplicates: the same Stripe customer ID on more than one HubSpot record, or the reverse.

Sort what is left by monthly amount. The top of that list is the money and the churn your HubSpot reports do not show.

Questions

Why is a Stripe customer missing in HubSpot? Usually the sync could not match the Stripe customer to an existing company (different email domain, no customer ID stored), the customer was created before the sync was installed, or the connection was paused.

Why does the HubSpot deal amount not match Stripe? Deals often keep the amount from the day they closed, while Stripe changes with upgrades, discounts, quantity and currency. Compare monthly amounts, not deal totals.